Marketing Manager

Full-Time | Hybrid Work | Event & Music Industry

Key Selling Points:

• Lead digital marketing for one of Australia's top electronic music event companies
• Drive ticket sales through strategic Facebook Ads and email/SMS campaigns
• Manage and mentor a dynamic marketing team in a fast-paced environment

About Us

Dangerous Goods Entertainment is a premier event company specializing in large-scale electronic music festivals across Melbourne and beyond. Our mission is to create unforgettable experiences that resonate with music enthusiasts.

About the Role

We're seeking a results-driven Marketing Manager to spearhead our digital marketing initiatives. This role involves managing our Facebook Ads account, optimizing email and SMS marketing campaigns, leading the marketing team, and contributing to overall sales strategies.

Key Responsibilities

• Digital Advertising:
  • Develop and manage Facebook and Instagram ad campaigns to maximize ROI
  • Monitor ad performance and implement optimization strategies
• Email & SMS Marketing:
  • Design and execute targeted email campaigns using platforms like Mailchimp or Klaviyo
  • Implement SMS marketing strategies to engage our audience effectively
• Team Leadership:
  • Lead and mentor the marketing team, including designers and content creators
  • Coordinate with external agencies and freelancers as needed
• Sales Strategy:
  • Collaborate with the sales team to develop and implement strategies that drive ticket sales
  • Analyze campaign performance data to inform future marketing decisions

Skills & Experience

• Minimum 3 years of experience in digital marketing, preferably within the events or entertainment industry
• Proven expertise in managing Facebook Ads campaigns with a strong track record of ROI
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Audience Republic) and SMS marketing tools
• Strong leadership skills with experience managing a marketing team
• Excellent analytical skills to assess campaign performance and make data-driven decisions
• Passion for electronic music and live events is a plus

Benefits

• Competitive salary package
• Flexible hybrid working environment
• Opportunity to attend and be part of major music festivals
• Professional development and growth opportunities within the company
• Collaborative and creative team culture

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